Product appearance and specification are important for a successful business no matter what product you sell. However, it seems like many companies are not aware of how important these two factors are. Generally, product appearance and specification will affect customers’ perception of product quality and have a significant impact on their final purchase choices. Here are some points you need to pay attention to.

Product packaging

The first impression is everything. In this digital era, where the online shopping trend is becoming a habit, your brand’s first impression (packaging) is essential. Customers and potential customers are more likely to repeat orders and buy your products if they find that your brand has a good first impression. 

Some customers believe that the product’s quality can be seen from its packaging quality and design. The convenience and non-frustrating when opening the package is a key factor in product satisfaction. Efficiency and eco-conscious packaging are also important because consumers are aware of the importance of reducing the use of unnecessary materials to reduce their carbon footprint. The fact that houses are getting smaller due to urbanization also makes smaller packages is an ideal choice for people with limited space.

Product color 

An effective marketing strategy will stimulate emotions, which will affect customers’ behavior and choices. One of the important indicators is color. Every color is associated with a specific feeling. For example, natural brown furniture will give a warm feeling to the house and pastel color apparel will give cute and warm feelings to the person who wears it. This means that color has a significant impact on people’s buying behavior because it will bring a specific feeling. This is the reason why the choice of product’s color has a big influence on the product’s sales.

Product design

Product design is the most important one in this case. Arguably, product design contributes to over 80% of why a product is chosen over another. Customers will easily leave a product whenever they feel there is a better one out there. A close example of how important product design is can be seen in furniture designs. The shape, weight, functionality, and look of the teak furniture will be different from rattan or wicker furniture. 

How to ensure your products are good in all of those points?

Receiving goods in a good condition and quality without any problem is every importers’ wish. That is why you should anticipate the potential problems that might happen during the production time.

Conducting a pre-production inspection can be a solution. Inspection is the key element of quality control in Indonesia. By this inspection, you will get a clear vision of the production schedule and get ahead of any possible problems that could affect the quality of your goods. Most of the time, the main reason for production issues and poor quality is not the factory’s lack of know-how but rather misunderstandings between you and the manufacturer, which often come from culture and language differences. The Pre-Production Inspection in Indonesia will allow you to get past this communication gap and make sure both parties understand each other.

The Pre-Production Inspection (PPI) is completed after the identification and the evaluation of your vendor/factory and right before the beginning of the actual mass production. It can be completed at the factory or at the vendor’s office. 

Excellencial independent third-party inspection services in Indonesia will provide you with confidence that your products comply with both your standards and government regulations. For more information about product inspection in Indonesia, you can find it here: https://www.excellencial.com/inspections/

Contact us today to get a free quote of our inspection services in Indonesia

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