The online shopping trend is growing faster than ever. This new way of shopping unconsciously becomes a new habit, supported by the Coronavirus pandemic. According to quarterly figures released data by the U.S Department of Commerce, e-commerce sales grew more than 30% in the first and second quarters of 2020.
However, this shopping trend is not only followed by Americans. People around the world see the benefits of shopping online. Convenience, free shipping and return, honest reviews from other shoppers, and the deals, become the several reasons why consumers switch their shopping habit from buying in-store to shopping online. According to Invesp, the countries with the leading average eCommerce revenue per shoppers are: USA ($1,804), UK ($1,629), Sweden ($1,446), France ($1,228), Germany ($1,064), Japan ($968), Spain ($849), China ($626), Russia ($396), and Brazil ($350).
If we distinguish this online shopping habit by gender. The main difference between men and women is the products they shop for. Men usually go for heavy-duty items like furniture and computers while women usually shop for things like groceries and clothing.
What does it mean for businesses?
Shopping online is a new normal of shopping. Technology is playing an important role in our life. People tend to do everything online. As a business, this is good news for you. In this pandemic, many retailers are going to invest more in their online presence so that they can shift more easily to online when this situation happens again. Overall, e-commerce has permanently increased saturation. People who previously didn’t like to shop online have now had a chance to get used to it.
Why is e-commerce quality control important and how to do it?
For all businesses, quality is essential no matter you sell online or in-store. In this globalization era where everyone has access to everything, any negative news will easily spread among consumers. Once you have a quality issue, it will definitely influence your brand reputation and it might affect a large number of potential consumers.
This kind of situation needs to be avoided. To minimalize future risk, conduct quality control is necessary. By doing so, you have more control over your supplier and your products. You can detect existing quality issues at an early stage. In this case, conduct a factory audit will be the solution.
The Factory Audit in Indonesia makes sure that the selected factory has the resources to complete your order and that the products will be made in good conditions. This due diligence should be systematically part of your quality assurance program.
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